I kept asking myself how this would grow and help readers. At home, this site would be fabulous for reading in sync and online (same book) with distant family or friends. At school, it would allow classrooms to share a book with pen pals (maybe they will come up with an educator option?) It would also be an option for logging in books on the nightly reading log. I personally liked being able to read through new titles by the great publishers readeo is partnered with and know if I would like them in my own classroom.
If you are interested in checking it out you can use the code "goreadeo" for a free month of services if you are interested in setting up an account.